Market Mastery
for Every Stage
In a fast-evolving business world, CEOs and founders need a marketing leader who’s ready for anything. It’s about navigating through the market’s ups and downs, ensuring growth at every stage, from startup to IPO to Fortune 500.
Transformative
Marketing Leadership
Empower your business's growth with a seasoned marketing executive of 15 years.
Partner with Reesha Dedhia for a journey through emerging startups, high-stakes IPOs, and expansive growth in Fortune 500 environments. Her leadership has been pivotal in driving market successes and revenue milestones.
For Startups
Reesha guides them in establishing their marketing function, finding product - market fit, and scaling growth efficiently.
For Large Companies
Reesha brings innovation, leads marketing transformation, and drives growth at scale.
Proven Business Impact
FlashStack at Cisco
Led GTM and product marketing, launching and driving FlashStack to $120M in annual revenue.
SAP Solutions at Cisco
Oracle Solutions at Cisco
Led GTM and product marketing strategies, achieving $284 million in annual revenue.
PerimeterX
Anaplan
Cape Privacy
Seso
Vaultree
Portfolio Of Success
CISCO
CISCO (FORTUNE 500): Led marketing initiatives, driving global market share, revenue and brand strength in data center and infrastructure.
ANAPLAN
ANAPLAN (IPO): Led platform product marketing and CIO selling, contributing to substantial revenue growth.
PERIMETERX
PERIMETERX (NOW HUMAN): Led GTM and product marketing for new products and verticals, contributing to growth during series C to series D period.
CAPE PRIVACY
CAPE PRIVACY: Led the brand into new market, establishing a marketing organization and strategy from scratch.
SESO INC
SESO INC.: Built the marketing foundation, implementing growth strategies that significantly increased the pipeline.
VAULTREE
VAULTREE: Led the marketing organization and strategy, driving acquisition of company’s first set of customers and revenue.
Rapid Transformational Marketing Leadership
Accelerate towards visible growth and market success with proven strategic playbooks. Reesha’s tenure includes pivotal roles during Anaplan’s IPO and driving significant revenue growth at companies like Cisco and through dynamic market entries like Cape Privacy and Seso.
Leadership With A Personal Touch
Experience Reesha’s executive presence, strategic foresight, and ability to form trusted partnerships. Her hands-on approach in building and leading teams translates into a robust marketing function that propels companies forward.
Executive Presence And
Board-Level Communication
In boardrooms of two companies, Reesha has represented the marketing function, honing skills in crafting compelling narratives and presenting strategic insights that align with broader business objectives, proving her value in executive-level strategy discussions.
Shaping Teams and
Cultures for Success
Reesha's leadership transcends roles, driving organizational growth with transparency and integrity. She cultivates innovative, collaborative cultures, guiding teams through challenges with strategic insight and hands-on coaching.
Strategic Growth Partnership
Long - term Relationship Building: Reesha can develop and deepen relationships with key partners, stakeholders, and customers, enhancing trust and collaboration that benefits the business in the long term.
Demonstrating Ability To Lead And Innovate In Diverse Global Markets And Industries
Data Center
Infrastructure
Cybersecurity
SAAS
Connected
Planning
Financial
Services
Ecommerce
Visionary Leadership, Brand Cohesion, And Market Agility
Blending innovative strategy with proven execution. Crafting and implementing marketing strategies that resonate across the board, from achieving multi-million-dollar revenues to establishing competitive startups in the market.
Areas of Expertise
- Product Marketing
- Brand
- Demand Generation
- PR / AR
- Social Media
- Influencer Marketing
- Thought Leadership
- Event Marketing
- Website
- Marketing Operations
- Strategic Partnerships
- Team-building and Culture
- Communications
- Leadership
Build, Launch, & Grow with Reesha
Benefit from marketing strategies that scale with your business goals. From building startups to steering marketing dominance in Fortune 500 settings, Reesha’s adaptable approach drives your company's success.
“With a career spanning dynamic startups to Fortune 500 giants, I bring a proven track record of turning strategic marketing into measurable success. Let's chart your path to growth and market leadership together.”
Everything Marketing In One Place
From market analysis to campaigns, get all the marketing expertise you need for success. Reesha’s comprehensive expertise spans strategic planning, GTM execution, brand development, and revenue generation and more, offering a holistic marketing solution tailored to your business’s unique challenges and opportunities.
Testimonials
Todd Brannon
I've worked with Reesha for over 5 years in the marketing team that has helped build Cisco's server product line into a multi-billion dollar concern. You don't get there without folks like Reesha and I've watched her grow tremendously right along with this business. I've always been impressed by her ability to rapidly develop productive relationships internally and with our ecosystem partners. Creating coalitions to resource projects and securing commitment comes naturally to her. She's been instrumental in developing joint GTM plans and content, most recently with Pure Storage for our Flashstack solution. Reesha is an asset to any marketing team.
Deb Howard, MPH
I worked with Reesha for two years while she was at Cisco and I was at Pure Storage. Working together on the FlashStack converged infrastructure solution, Reesha was an involved, proactive partner who cared deeply about our joint customers. Combining that commitment with expertise, Reesha was uniquely successful at garnering support for joint projects such as case studies, videos, and event appearances. A responsive problem solver, she was an absolute joy to work with, and I recommend her without reservation to any organization lucky enough to have her!
Marcus Phipps
Reesha reported to me for two years. During that time, she managed joint marketing activities for Data Center solutions, specifically around SAP. In her role, she successfully built strong relationships both inside and outside of Cisco, collaborating to grow UCS revenue while looking for win-win scenarios with ISV and storage partners. She was instrumental in developing content and GTM plans. Additionally, she was able to quickly pivot focus areas and brought her skills to bear on converged infrastructure solutions. She continually demonstrates how to successfully manage relationships and deliver results.
Kent Hixson
Reesha and I have worked together for 3 years. We created a team that developed the go to market strategy and sales execution for one of Cisco's converged infrastructure solutions, which has become one of the fastest growing solutions in our portfolio. Although her background is in product marketing, I've always been impressed with Reesha's understanding of sales strategy, solution differentiation, competitive pressures and business outcomes that can be quantified. Reesha genuinely takes time to understand the entire solution and how it's perceived with field sales, channel partners and the customer. This understanding has allowed Reesha to work closely with channel and ecosystem partners to develop successful sales plays. With Reesha's interest and involvement in all aspects of the sales process combined with her marketing experience, she would be an asset to any marketing or business develoement team.